CGI’s 20 to Know

Linda Walker, CEO of CoValence,  has been selected one of GCI’s ’20 to Know’ in 2009!  

“Founded in the late 1980s as a scientific-based professional skin care manufacturing company, CoValence has grown to become an ingredient technology leader under the guidance of founder and CEO Linda Walker. The success of this evolution was fostered, in part, by two underlying initiatives: Understand and adopt the philosophy of the client, and constant focus on forward-thinking strategies.

“The success of CoValence and our clients does not lie with just me. It is a collaborative effort with every one of our employees,” she says. “We have had brilliant ideas from individuals in every department. If the idea will help our clients, we will implement it. We will continue to put our clients first and, ultimately, give them a competitive edge—which everyone rightfully deserves.”

She understands that a client’s competitive edge is forged in partnership and by assuming the onus of developing products that suit the philosophy of the client. For example, it means understanding whether clients are science-driven or have a natural focus, and then guiding them to choices that best suit their individual philosophies.

“It is up to us, the manufacturer, to diligently research ingredient and marketing trends in order to understand the concept of a product so our clients can concentrate on their strengths,” she says. “In an effort to give our clients a big competitive edge, we have added our own proprietary ingredient development initiative. We understand that, as a personal care contract and private label manufacturer, the path toward success is to continue with our new technology research and implementation, as well as perfect all of our services that set us apart from other manufacturers.”(Note: In 2008, the company was a finalist for Cosmetics & Toiletries magazine’s Best New Technology award for the creation of Mitoprotect.)”

Read the whole article here or pick up the January issue of GCI Magazine.

Tags: 20 to Know, Cosmetics & Toiletries, GCI, Linda, Mitoprotect, Walker

Categories: CoValence Specific

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