Distribution…Putting the Pieces into Place

During my college days, the three most important words in retail were, “Location. Location. Location.” If you are new to selling skincare, is that your mantra today? Probably not. Odds are, the three most important words to you are, “Distribution. Distribution. Distribution.” What’s the difference between the two thoughts? The most obvious is that you do not need a brick and mortar location to be successful in skincare. Success comes from not only great product ideas, but one must strategically interlock different distribution channels in order to satisfy the purchasing personalities of today’s consumers.

Visualize your distribution channels as a puzzle. How does the puzzle look to you? Is there one lonely piece? Are there ten pieces not fitting together – website, on-line beauty store, brick & mortar, boutique, spa, etc.? We, CoValence, understand that you have a very difficult job – finding the best distribution pieces that fit your business plan. You can count on us to provide outstanding customer service and ingenious product ideas, in order for you to focus on expanding and successfully interlocking your perfect distribution puzzle.

Melinda Wochner
COO / VP of Marketing

Tags: Business Plan, Distribution, Location, Skincare

Categories: CoValence Specific

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