For those who received our card introducing them to our new website; we hope you enjoyed the card and the “COV LABS” M&M’s. For those who are already here enjoying the new website, please visit often to see all the updated info we have on our News Wire.

What Does it Mean to Be Green?

It has become common knowledge how aerosols and gasoline burning automobiles are affecting the world around us in negative ways.  We are now looking at how our cosmetics, as well as the materials found in them, affect our environment.  After we use these products how are they absorbed back into nature?  Are they biodegradable?  Are they renewable?  How big is the “Carbon-Footprint” caused by the production of these cosmetics?  What do these terms mean?

CoValence sent a representative to Amsterdam in April and another representative to New York in May for the latest news on this subject.  Amsterdam hosted a one day “Green Summit” followed by three days of “In-Cosmetics” with a heavy emphasis on the “Greening” of the cosmetics industry.  Organic And Sustainable Industry Standards (OASIS) held an event in May in New York addressing issues revolving around guidelines for organic products sold in North America.  Many unanswered questions still remain for the future of this segment of cosmetics, albeit it is clear that consumers are savvy to the trend and paying close attention to how it unfolds.

There has been a movement in cosmetics for years to reduce the use of sulfate surfactants, parabens, PEG’s and other ethoxylated materials, etc.  Materials used in cosmetics are now being evaluated for how they affect the environment after use by the consumer.  Biodegradable materials are preferred over those that are not.  Consumers want natural organic materials that do not use pesticides to produce.  Manufacturing processes that use minimal energy to produce are being sought.

Today’s consumer is very cognizant of how the products they use affect the world around them.  Here at CoValence we are working to provide upscale cosmetics and OTC products that reflect the green world ahead.  The consumers that use these products use them proudly for they are doing their part in making tomorrow a better place to live.

Brighteners: What’s Old is New… For Some Companies

We’ve seen some great products on the market that are talking about Alpha-Arbutin as a great alternative to Hydroquinone. Euoko touts their $710 ampoules and “12 potent actives” as being the end of all skin brighteners but CoValence has been using Alpha-Arbutin as one of our natural alternatives to Hydroquinone for almost 15 years. We have over 50 skin brightening ingredients in our portfolio including Melanostatin-5, the first peptide to treat skin pigmentation. Any number of ingredients can work in conjunction with each other to give you outstanding brightening results. Contact a CoValence Account Executive to learn more about how we can formulate a highly effective skin-brightener for your skin care line.

Is Personal Care Recession Proof?

In these times of economic struggle people are making decisions to lower their costs. They are choosing to forgo the name brand margarine and set down the bottle of $20 merlot but are they ready to give up their moisturizer? In a recent article by Forbes.com personal care made it on the list of Ten Things We’re Still Buying. The article even suggests we’re spending more on personal care than before! Turns our we all want to look good and stay healthy, even when our pocketbooks are running on empty. A great reason to start a skincare line today.

Pat’s Run

Once again CoValence is gearing up for the annual Pat’s Run in Tempe, AZ. More than 20 employees are signed up to meet at Tempe Beach Park on April 18, 2009 to walk/run the 4.2 miles to the finish line. Pat’s Run benefits the Pat Tillman Foundation whose “mission is to carry forward Pat’s legacy by inspiring people to make positive changes in themselves and in the world around them.” Are you signed up for the walk/run? If not, you can find the registration here.