|
|
NGP
[n]ew [g]rowth [p]latform
n.g.p. introduction
As the skincare industry becomes increasingly saturated with similar ideas and products, identifying and filling existing and potentially future 'gaps' is crucial to staying ahead of your competition. In an effort to assist our clients in becoming the ones to secure such valuable positions, we have begun researching and organizing important information on pertinent skin care markets and trends.
CoValence has always considered itself as your 'partner' — joining thoughts and efforts is essential to maintaining momentum in the race for success. In light of this commitment from us, we hope you will find our NGP information both enjoyable and helpful.
We have a number of conceptual files based on a broad selection of unique ingredients and distinctive markets in the skin care industry. Therefore, if you have an idea for a new product or new concept, please contact your Development Strategist to see what information we have on hand that will help you in your quest.
Keep your eyes posted for more CoValence NGP contributions!
n.g.p. men's market
The men's market game is by no-means closed to new players or strategies. On the contrary, it is the fastest growing segment in all of personal care. While sales for all skin care products increased less than 5 percent last year, men's skin care grew by 16 percent! As you can see, it is still very much in the nascent stages of global dominance, and there are plenty of 'gaps' to fill.
Such 'gaps' include, but are not limited to...
- un/under-utilized ingredients
- condition specific formulations
- broader product types and uses
- consideration of biological gender differences
- international distribution
Let's work together to stake new territory in this growing market!
n.g.p. men's market facts
- men focus on results oriented products
- the boomer market [individuals born between 1946 — 1964] want products that promote wellness as well as anti-aging
- the skin of a man is about 20% thicker than a woman's skin
- wrinkles are more pronounced on men
- men are more likely to have more severe and long lasting acne
- pseudofolliculitis barbae [razor bumps] are a major problem for nearly 11 million African American men
n.g.p. men's product development facts
- cooling or stimulating
- citrus, mint and woodsy
- light textures that quickly absorb into the skin
- dual purpose [saves on time]
- easy packaging [not breakable; no mess]
n.g.p. men's top products
- cleansing gel or bar
- pre-shave oil
- saving gel or cream
- post-shave balm or lotion
- SPF moisturizer
- eye cream or gel
- anti-age serum or moisturizer
n.g.p. men's product notables
- shampoo [volume and hair stimulation]
- AHA and BHA
- acne products [cleanser, serum and spot control]
- pigmentation products [cleanser, serum and spot control]
- styptic swabs
- sport kit [take to the gym and travel]
- travel sizes
n.g.p. worksheet
If you are interested in incorporating any of the CoValence NGP concepts into your own product line, please contact your Client Development Strategist so that they may work with you on product ideas. In order to help you along with the development process, we will give you development worksheets that can be used for your convenience.
Â
|